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Supporting the grass roots of the fashion industry lies at the heart of Topshop's brand ethos, making Topshop one of the biggest supporters of design talent at London Fashion Week.
Working alongside the British Fashion Council, Topshop not only sponsors the prestigious New Generation scheme, but offers additional support to some of London's most exciting design talent by providing them with a dynamic venue to showcase their latest collections on-schedule at London Fashion Week.
Topshop also collaborates with each of the designers on a limited edition capsule collection that is sold in selected stores and on TOPSHOP.COM during Fashion Week. By directly contributing to the designer's business development, Topshop enables these rising fashion stars to reach a wider audience than simply those in the industry.
New Gen sponsored by Topshop, is seen as the definitive initiative that supports emerging design talent, with its recipients internationally regarded as the must-see designers of London Fashion Week, and has helped launch the careers of some of Britain's most recognised designers, including Alexander McQueen, Clements Ribeiro and Sophia Kokosalaki.
Topshop's Show Space at London Fashion Week is credited with bringing London's burgeoning and innovative talent to worldwide industry attention, having debuted collections from new and now established designer's including Jonathan Saunders, Ashish, Christopher Kane and Emma Cook.
